A 10-day festival filled with parades, ice carvings, snow sculptures, legendary characters and more.

OPPORTUNITY

A For 140 years, the Saint Paul Winter Carnival provides the community with a 10-day festival for people of all ages to embrace winter through dozens of outdoor and indoor activities. Nemer Fieger has been the Winter Carnival’s PR partner since 2008, helping to keep the “The Coolest Celebration on Earth™” top of mind for locals, tourists, and the media.   

PUBLIC RELATIONS

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TRADITIONAL MEDIA

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DIGITAL MEDIA

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PUBLIC RELATIONS · TRADITIONAL MEDIA · DIGITAL MEDIA ·

STRATEGY

Starting 100 days out from the first day of the Winter Carnival, Nemer Fieger worked in close partnership with Carnival organizers to highlight newsworthy elements by:

Organizing

Media Morning on Day One of the Carnival, wrangling 50+ lively characters and coordinating multiple TV hits with all four local affiliates

Assisting

with brainstorms and partnerships to keep the Carnival fresh

Providing on-site coaching and support for TV interviews

Leveraging

cross-client relationships to secure DOG MAN as a parade grand marshal in partnership with Universal Pictures

Spotlighting

key events most likely to garner coverage to maximize buzz

Pitching multiple press releases to sustain coverage before and during the carnival

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RESULTS

Coverage from national outlets including live shots with The Weather Channel

1,000+

publicity hits across print, broadcast and online

4.1 Billon+

potential impressions

  • "We have had a great response from the mailings! Even interest from some overqualified candidates who we may be able to create higher level roles for.”

    Jon Perrone, Sr. Manager Talent Acquisition & HR Operations, Rahr Corporation

  • "Molly's relationships with local media folks, knowledge of how things work, and quick thinking garnered some really good coverage..."

    Tom Halden, Director of Communications,
    Archdiocese of St. Paul & Minneapolis

  • "I truly appreciate all your hard work in getting to know Circus Juventas and helping us to get the word out on who we are and why the community should support our organization."

    Rob Dawson, Executive Director | Circus Juventas

  • "Your work helped us reach new communities, spark curiosity, and build momentum in ways we couldn’t have done alone. "

    With Gratitude,
    Aneta, Slavic Experience

  • "My heartfelt thanks and congratulations on the work Nemer Fieger did to promote the four day event, The Wall That Heals, we never could have achieved that level of exposure on our own."

    Amy Hubler, Director – Integrated Marke+ng, Communications & Creative Services
    TPT - Twin Cities PBS