WICKED: FOR GOOD, Starring Cynthia Erivo and Ariana Grande, was the capstone of a cultural phenomenon.

OPPORTUNITY

WICKED: FOR GOOD, the second act of the beloved musical, opened in theaters in November 2025. With ultimate fans already bought in, the priority was to remind general audiences of the must-see cultural phenomenon to finish the story of Elphaba and Glinda. 

PUBLIC RELATIONS

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SOCIAL MEDIA

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PROMOTIONS

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EVENTS

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PUBLIC RELATIONS · SOCIAL MEDIA · PROMOTIONS · EVENTS ·

STRATEGY

Armed with the national campaign strategy provided by Universal Pictures, the Nemer Fieger team customized the plan to resonate with the Minneapolis-St. Paul market. Team assignments involved:

ARRANGNING

local collaborations that aligned with national partners.

superfans to share their genuine enthusiasm with a wider audience.

a Halloween with a costume takeover on The Jason Show

EXECUTING

Pitching local TV for creative coverage of the film beyond movie reviews

Managing a guest list with over 70% VIP invites

SECURING

strategic promotional partners

key social media influencers to the advance screening

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RESULTS

4

standalone TV features in addition to dozens of reviews and significant box office coverage

60+

posts and stories from local influencers

3.2M+

social media impressions

  • "We have had a great response from the mailings! Even interest from some overqualified candidates who we may be able to create higher level roles for.”

    Jon Perrone, Sr. Manager Talent Acquisition & HR Operations, Rahr Corporation

  • "Molly's relationships with local media folks, knowledge of how things work, and quick thinking garnered some really good coverage..."

    Tom Halden, Director of Communications,
    Archdiocese of St. Paul & Minneapolis

  • "I truly appreciate all your hard work in getting to know Circus Juventas and helping us to get the word out on who we are and why the community should support our organization."

    Rob Dawson, Executive Director | Circus Juventas

  • "Your work helped us reach new communities, spark curiosity, and build momentum in ways we couldn’t have done alone. "

    With Gratitude,
    Aneta, Slavic Experience

  • "My heartfelt thanks and congratulations on the work Nemer Fieger did to promote the four day event, The Wall That Heals, we never could have achieved that level of exposure on our own."

    Amy Hubler, Director – Integrated Marke+ng, Communications & Creative Services
    TPT - Twin Cities PBS