From Focus Features, SONG SUNG BLUE is a feel-good film starring Hugh Jackman and Kate Hudson.

OPPORTUNITY

To promote the release of SONG SUNG BLUE, Nemer Fieger developed and executed a hometown premiere and media tour in Milwaukee, Wisconsin. Based on a true story, the movie follows two down-on-their-luck musicians who form a Neil Diamond tribute band, proving it’s never too late to find love and follow your dreams. With actor Hugh Jackman and writer/director Craig Brewer in town, our challenge was to authentically connect with the people of Milwaukee and maximize media attention for the film. 

PUBLIC RELATIONS

·

EVENTS

·

PROMOTIONS

·

PUBLIC RELATIONS · EVENTS · PROMOTIONS ·

STRATEGY

Our entertainment marketing team orchestrated a full schedule of appearances and media events, with each stop carefully curated to celebrate Milwaukee and the film’s ‘Dream Huge’ messaging. Highlights included:

ARRANGNING

a stop at the Milwaukee High School of the Arts to chat with the choir and present a large donation.

the serving of ‘Song Sung Blueberry’ flavor of the day at local favorite Kopp’s Frozen Custard.

EXECUTING

and coordinating widespread press coverage locally, regionally and nationally.

a ‘blue carpet’ premiere and screening at the historic Oriental Theatre.

and presenting a Wisconsin State Fair bench in honor of Lightning and Thunder’s long-standing state fair performances.

CONCLUDING

the night with a surprise dive bar performance of ‘Sweet Caroline’.

the next morning with four unannounced radio and TV appearances across the city.

Milwaukee Journal Sentinel _ Partial page.jpg
SSB--FB Post 1.png
SSB--WITI--Premiere 1.png
THD_7858.jpg
ryanjayreviews--IG Story 1.png
SSB--WTMJ--MKE High School for the Arts.png

RESULTS

National pickup including Good Morning America and USA Today

3K+

fans on site

766K

in publicity value

69M+

potential social media impressions

5M+

Milwaukee market impressions

  • "We have had a great response from the mailings! Even interest from some overqualified candidates who we may be able to create higher level roles for.”

    Jon Perrone, Sr. Manager Talent Acquisition & HR Operations, Rahr Corporation

  • "Molly's relationships with local media folks, knowledge of how things work, and quick thinking garnered some really good coverage..."

    Tom Halden, Director of Communications,
    Archdiocese of St. Paul & Minneapolis

  • "I truly appreciate all your hard work in getting to know Circus Juventas and helping us to get the word out on who we are and why the community should support our organization."

    Rob Dawson, Executive Director | Circus Juventas

  • "Your work helped us reach new communities, spark curiosity, and build momentum in ways we couldn’t have done alone. "

    With Gratitude,
    Aneta, Slavic Experience

  • "My heartfelt thanks and congratulations on the work Nemer Fieger did to promote the four day event, The Wall That Heals, we never could have achieved that level of exposure on our own."

    Amy Hubler, Director – Integrated Marke+ng, Communications & Creative Services
    TPT - Twin Cities PBS