One of the most highly integrated fruit and vegetable processing companies in the U.S., Seneca Foods was in search of qualified candidates.

OPPORTUNITY

Seneca Foods operates produce processing plants around the United States, including several in Minnesota. After struggling to fill a number of open positions with quality workers, Seneca Foods engaged Nemer Fieger to revitalize their recruiting tactics.

CREATIVE

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TRADITIONAL MEDIA

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DIGITAL MEDIA

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CREATIVE · TRADITIONAL MEDIA · DIGITAL MEDIA ·

STRATEGY

When devising a hiring campaign strategy, the Nemer Fieger team layered a mix of traditional and modern methods to educate recipients on the benefits of working for Seneca Foods. Nemer Fieger tasks involved:

PLANNING

all elements of a direct mail campaign

CRAFTING

a friendly and trustworthy voice infused with local humor and pairing memorable copy with impactful images

BOOSTING

recall and awareness through additional paid advertising: streaming audio, digital display, social media

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RESULTS

Record number of qualified applicants.

100%

of positions filled

Partnered

for additional hiring campaigns personalized for other regional markets

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  • "We have had a great response from the mailings! Even interest from some overqualified candidates who we may be able to create higher level roles for.”

    Jon Perrone, Sr. Manager Talent Acquisition & HR Operations, Rahr Corporation

  • "Molly's relationships with local media folks, knowledge of how things work, and quick thinking garnered some really good coverage..."

    Tom Halden, Director of Communications,
    Archdiocese of St. Paul & Minneapolis

  • "I truly appreciate all your hard work in getting to know Circus Juventas and helping us to get the word out on who we are and why the community should support our organization."

    Rob Dawson, Executive Director | Circus Juventas

  • "Your work helped us reach new communities, spark curiosity, and build momentum in ways we couldn’t have done alone. "

    With Gratitude,
    Aneta, Slavic Experience

  • "My heartfelt thanks and congratulations on the work Nemer Fieger did to promote the four day event, The Wall That Heals, we never could have achieved that level of exposure on our own."

    Amy Hubler, Director – Integrated Marke+ng, Communications & Creative Services
    TPT - Twin Cities PBS