Seneca

Seneca Foods operates produce processing plants around the United States, including two in Minnesota where they were looking to recruit new hires. Nemer Fieger proposed, designed and executed direct mail campaigns that produced a record number of qualified applications.

One three-month program featured a series of oversized postcards mailed to households surrounding each plant. We developed a friendly and trustworthy voice, pairing local humor with impactful images to educate recipients on the benefits of working for Seneca Foods. Radio, Spotify, digital display, and social media ads were added to further enhance the campaign.

Later in the year, Seneca Foods needed to hire electricians. Using the same tone and voice, licensed electricians in the area were gifted a Bad Ass Extension Cord© with a customized message – ‘Now Hiring Electricians – Seneca Foods Corporation’. The applications rolled in and experts were quickly hired to fill the open roles.

Due to the success of the campaigns in Minnesota, Seneca Foods engaged Nemer Fieger for similar campaigns personalized in other regional markets.

Campaigns included direct mail, radio, Spotify, digital display, and social media ads.