The annual show offers homeowners the chance to hear from experts and find trusted resources and vendors, all in one place.

A January staple since 2017, the Minneapolis Home + Remodeling Show draws thousands of consumers interested in, or dreaming about, home renovation projects. With the goal of increasing attendance every year, Nemer Fieger was engaged to handle public relations as well as media planning and buying.

OPPORTUNITY

PUBLIC RELATIONS

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DIGITAL MEDIA

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TRADITIONAL MEDIA

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PUBLIC RELATIONS · DIGITAL MEDIA · TRADITIONAL MEDIA ·

STRATEGY

In support of the H+R Show, our publicity and media teams collaborated to seamlessly weave together an integrated awareness campaign by:

PLANNING

Targeting primary and secondary audiences via paid and earned media

Emphasizing repeat impressions to drive customer recall

Negotiating

added value above the paid media spend

CRAFTING

targeted pitches to resonate with different journalists’ personal interests

CROSS-PROMOTING

with longtime Nemer Fieger collaborator Bridging to trigger additional publicity hits while giving back to the community

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RESULTS

Significant increase in attendance

35+

stories across broadcast, print and online

53%

of paid media investment back in added value

$650,000

in publicity value

100+

broadcast, print and online stories

  • "We have had a great response from the mailings! Even interest from some overqualified candidates who we may be able to create higher level roles for.”

    Jon Perrone, Sr. Manager Talent Acquisition & HR Operations, Rahr Corporation

  • "Molly's relationships with local media folks, knowledge of how things work, and quick thinking garnered some really good coverage..."

    Tom Halden, Director of Communications,
    Archdiocese of St. Paul & Minneapolis

  • "I truly appreciate all your hard work in getting to know Circus Juventas and helping us to get the word out on who we are and why the community should support our organization."

    Rob Dawson, Executive Director | Circus Juventas

  • "Your work helped us reach new communities, spark curiosity, and build momentum in ways we couldn’t have done alone. "

    With Gratitude,
    Aneta, Slavic Experience

  • "My heartfelt thanks and congratulations on the work Nemer Fieger did to promote the four day event, The Wall That Heals, we never could have achieved that level of exposure on our own."

    Amy Hubler, Director – Integrated Marke+ng, Communications & Creative Services
    TPT - Twin Cities PBS