The annual Original Mattress Factory “Bring a Blanket for Bridging” is one of the largest collection drives for the nonprofit to secure blanket donations.

OPPORTUNITY

Bridging empowers people pursuing housing stability to thrive in their homes by providing quality furniture and household goods. As a long-time collaborator with the organization, Nemer Fieger created the ‘Blankets for Bridging’ event to help meet their need for more than 15,000 blankets annually.

PUBLIC RELATIONS

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CREATIVE

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MEDIA BUYING

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PUBLIC RELATIONS · CREATIVE · MEDIA BUYING ·

STRATEGY

PLANNING

Activating logistics, securing sponsors, and arranging media partners. Organizing and participating in a ‘Tie-a-Thon’

EXECUTING

Pitching media and scheduling interviews across broadcast, print and online outlets

DESIGNING

Brand, logo, messaging, materials and signage

CRAFTING

Art and scripts for traditional and digital media ads

It was our priority to create and implement an economic campaign that would maximize every dollar invested in the project to produce the strongest results.

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RESULTS

Drove traffic and brand awareness, as well as emotional activation, for title sponsor Original Mattress Factory

4.4M+

potential impressions across publicity and advertising

4x

the average click-through rate on paid social media ads

20%

of the blankets needed annually – collected in 2 hours at 4 locations across the Twin Cities

75+

on-air mentions from radio partner K102

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  • "We have had a great response from the mailings! Even interest from some overqualified candidates who we may be able to create higher level roles for.”

    Jon Perrone, Sr. Manager Talent Acquisition & HR Operations, Rahr Corporation

  • "Molly's relationships with local media folks, knowledge of how things work, and quick thinking garnered some really good coverage..."

    Tom Halden, Director of Communications,
    Archdiocese of St. Paul & Minneapolis

  • "I truly appreciate all your hard work in getting to know Circus Juventas and helping us to get the word out on who we are and why the community should support our organization."

    Rob Dawson, Executive Director | Circus Juventas

  • "Your work helped us reach new communities, spark curiosity, and build momentum in ways we couldn’t have done alone. "

    With Gratitude,
    Aneta, Slavic Experience

  • "My heartfelt thanks and congratulations on the work Nemer Fieger did to promote the four day event, The Wall That Heals, we never could have achieved that level of exposure on our own."

    Amy Hubler, Director – Integrated Marke+ng, Communications & Creative Services
    TPT - Twin Cities PBS