WICKED, Amazon Studios

Our publicity work on the campaign started in May, leading up to a WICKED takeover of The Jason Show (KMSP-TV / FOX) on Halloween. After securing the segment, our team arranged costumes, makeup and giveaways for the special show. Additional publicity hits included Wizard of Oz-themed trivia, Question-of-the-Day segments and more.

Planning for the advance screening also began months ahead, coordinating screening logistics, invites, RSVPs and an unprecedented number of VIP guests for the movie event of the year. Press, influencers and WICKED fans came dressed in their best green and pink to celebrate. As part of the pre-screening festivities, guests were treated to a glitter makeover, a themed friendship bracelet station, and a photo op to channel your inner Elphaba or Galinda.

Additional event partnerships were secured to further boost the regional word-of-mouth around the film. In total, the social media footprint of the event topped 4.1 million potential views with more than 100 posts from attendees praising the film and the event.