American Institute of Architects (AIA) Minnesota
Homes By Architects Tour

creative architecture tour home at dusk


The Homes by Architects Tour is hosted by AIA Minnesota every fall. Nemer Fieger has been a proud partner since its inception in 2007, providing public relations, media buying, and creative services to raise awareness and boost ticket sales.

In 2024, 14 homes participated in the tour and the Small Projects Showcase was introduced. Our publicity team secured more than 30 features and mentions across all media formats, including prominent features in both major dailies and pickup in national outlets.

Our media department planned and executed an ad campaign spanning TV, radio, and social media to target the primary and secondary audiences. They worked closely with our creative department who created :15 and :30 TV, radio, digital, print and event signage used throughout the tour. From the coordinated efforts of our teams collaborating across multiple platforms, the 2024 marketing campaign generated over 276 million potential impressions.

Creative Digital ad, tour home at dusk
creative Print ad for Architects Minnesota, tour home interior
creative print ad, latest insights, tour home with nice view
creative print ad, beaming with beauty kitchen with beams on ceiling
creative print ad open houses for open minds, tour home with large glass doors