American Institute of Architects (AIA) Minnesota
Homes By Architects Tour

The Homes by Architects Tour is hosted by AIA Minnesota every fall. Nemer Fieger has been a proud partner since 2007, providing public relations, media buying, and creative services to raise awareness and boost ticket sales.

In 2024, 14 homes participated in the tour and the Small Projects Showcase was introduced. Our publicity team secured more than 30 features and mentions across all media formats, including prominent features in both major dailies and pickup in national outlets.

Our media department planned and executed an ad campaign spanning TV, radio, and social media to target the primary and secondary audiences. They worked closely with our creative department who created digital, print, TV, and radio assets as needed for the campaign. The creative team also designed event signage used throughout the tour. From the coordinated efforts of our teams collaborating across multiple platforms, the 2024 marketing campaign generated over 276 million potential impressions.