CLIENT PROJECT PROFILE: Irish Fair of Minnesota
For the past six years, Nemer Fieger has provided media planning/buying and media relations for the Irish Fair of Minnesota.
Proudly proclaimed as the nation’s largest free celebration of Irish culture and heritage, the Irish Fair takes over St. Paul’s Harriet Island for three days of family fun activities.
Nemer Fieger’s PR team secured advance publicity using a variety of angles. Our publicist even became Baarry the Irish Fair Mascot to throw out the first pitch at a Saint Paul Saints game! From wrangling cooking demos to kickin’ dancers, bands to bagpipers, and kids to kilts – our efforts garnered over 148 million impressions with a publicity value of $274,300.
Thanks to our paid and earned media endeavors, attendance was truly HOT due to the sweltering temps, but traffic was up 19% on Friday.