CLIENT PROJECT PROFILE: MAMMA MIA! HERE WE GO AGAIN!
Working in this business lends plenty of opportunities to exercise our creativity. We have a very busy and active entertainment marketing department and one of the things we excel at is promoting new movie releases via advance screenings and clever promotions. On July 20, Universal Pictures’ MAMMA MIA! HERE WE GO AGAIN! will open nationwide! To celebrate the release, the PR team took the Mamma Mia Challenge and invited all of our contacts to do the same. For every Mamma Mia Challenge social media post dated between July 2 – 20, Universal Pictures will donate to The Boys & Girls Clubs of America, specially supporting music education at after school programs. To take the challenge, all you need to do is post a photo, video or boomerang of yourself in a pair of overalls to your social channels and use the hashtag #mammamiachallenge.
Check out these moves on our social media and the movie trailer below!