WHAT’S HAPPENING: Minions! DESPICABLE ME 3 Minion Costume Tour


Sometimes our job looks more like play and for good reason! Recently we were a part of the DESPICABLE ME 3 Minion Costume Tour at the Mall of America. With more than 150,000 people at the Mall throughout the weekend, the Minions were a big hit at both the March of Dimes March for Babies and DESPICABLE ME 3 Minions appearances.

To help build excitement for the weekend events, the Minions made some local TV appearances: KSTP-TV’s Twin Cities Live featured the Minions as part of their “What’s Happening This Weekend” segment. The Minions also stopped by the KMSP-TV Morning Show and were featured on the weekly Friday Dance-Off. Next, the Minions headed to KARE-TV, joining host Jeff Edmondson in the backyard to help with weather and talk about their Mall of America appearances and DESPICABLE ME 3.

The following Saturday, more than 13,000 people along with two Minions (Kevin and Stuart) participated in the March of Dimes “March for Babies” at the Mall of America. Kevin and Stuart were positioned next to the stage, allowing participants to pose for photos before the walk started, and then the Minions led the “March for Babies” throughout Mall of America. During and after the walk, the Minions took photos with many, many excited participants.

On Sunday, Kevin and Stuart took over the Mall of America Rotunda for a DESPICABLE ME 3 event that included photos, face painting, a balloon artist, activities, and prizes. Fans came dressed in Minions-themed shirts and were thrilled to get Minions-themed face painting and balloon animals.

Overall, the event was a huge success for people of all ages. Everyone enjoyed the chance to see and meet the Minions and will be lining up to watching DESPICABLE ME 3 when it comes out in theaters! 

Nemer Fieger